http://variety.com/2015/film/news/st...se-1201652315/
‘Star Wars’: Breaking Down Its International Box Office Potential
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Artículo en el que comentan las posibles proyecciones en taquilla internacional. Destaco los comentarios sobre España:
Eva Rekettyei, programming manager of Yelmo Cineplex, one of Spain’s biggest exhibition chains, praises Disney’s launch strategy of “going beyond the fan base, targeting all kinds of audiences.” She added, “Original saga fans will be going to the theaters with their kids.”
Spain
B.O. projection: $33-37 million total; opens December 18
Spanish exhibitors have few doubts about the pulling power of “Star Wars: The Force Awakens” in their country.
“There’s a solid fanbase in Spain for the franchise and the cast,” said Francisco Garcia, CEO of ACEC, one of Spain’s leading exhibitors. Garcia’s estimation for its first weekend is $8 million-$8.5 million, on a par with “Spanish Affair 2,” which notched up the best first-weekend bow of this year of $8.4 million. “’Star Wars’ could end up the year with around $22 million and a final cume of $37 million,” he told Variety. Only “Spanish Affair 2” has any chance of beating that this year in Spain.
Rekettyei at Yelmo Cineplex made a similar prediction: “Around $33 million. It may be possible to surpass this figure, but beyond this figure it is very difficult to make any reasonable calculations,” she said.
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“going beyond the fan base, targeting all kinds of audiences.”
100% de acuerdo.
Synch