Video of the Year: Rihanna (featuring Calvin Harris) — "We Found Love"
Best Male Video: Chris Brown — "Turn Up the Music"
Best Female Video: Nicki Minaj — "Starships"
Best New Artist: One Direction — "What Makes You Beautiful"
Best Pop Video: One Direction — "What Makes You Beautiful"
Best Rock Video: Coldplay — "Paradise"
Best Hip-Hop Video: Drake (featuring Lil Wayne) — "HYFR"
Best Electronic Music Video: Calvin Harris — "Feel So Close"
Best Direction in a Video: M.I.A. — "Bad Girls" (Director: Romain Gavras)
Best Choreography in a Video: Chris Brown — "Turn Up the Music" (Choreographer: Anwar "Flii" Burton)
Best Visual Effects in a Video: Skrillex — "First of the Year (Equinox)" (Visual Effects: Deka Brothers and Tony "Truand" Datis)
Best Art Direction in a Video: Katy Perry — "Wide Awake" (Art Director: Benji Bamps)
Best Editing in a Video: Beyoncé — "Countdown" (Editors: Alexander Hammer and Jeremiah Shuff)
Best Cinematography in a Video: M.I.A. — "Bad Girls" (Director of Photography: André Chemetoff)
Best Video with a Message: Demi Lovato — "Skyscraper"
Most Share-Worthy Video: One Direction — "What Makes You Beautiful"![]()