Sony has announced that the first 500,000 consumers to register their PlayStation 3 on the PlayStation Network after the console's European launch will receive a free copy of James Bond film Casino Royale on Blu-ray.

Sony's Darren Carter, VP of brand and consumer marketing, described it as a "phenomenal incentive" for consumers to sign up to the console's online service, which allows for free online gaming as well as downloadable content through the PS3 Store.
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A los americanos Talladegas y aquí Bond