Toho is set to invest ¥120 billion (approximately $830 million) over the next three years as part of a push to accelerate its global expansion. This will see Toho pursue content and intellectual property deals, among other initiatives. According to its mid-term business plan released on April 14th, around ¥70 billion will go toward developing content across movies, animation, and video games.
An element of this plan is also specific to the King of the Monsters, referred to as a dedicated “Godzilla strategy”. This will see the company invest ¥15 billion into expanding the franchise through video games, merchandise, attractions, and an already announced sequel to Godzilla Minus One (2023).
In Spring of 2026, Toho will also launch a membership service called “TOHO-ONE”. This will bundle elements of their current properties in a way that’s accessible to members, including films, theatrical plays, merchandise and games.
This aggressive investment marks a growing strategic pivot toward overseas markets, something that as seen in this article started back in 2018 but has now reached a fever pitch. It’s reportedly driven by projections of slowing domestic growth due to Japan’s aging population. Toho aims to boost its international sales share from 10% to 30% by its 100th anniversary in 2032. The strategy comes on the heels of a record-breaking year for the studio, fueled by the global success of Godzilla Minus One (2023) and its animated content. In fact, Toho reported its highest-ever profits for the fiscal year ending February 2025, with sales surpassing ¥313 billion (approximately $2.1 billion) and operating profits reaching ¥64.7 billion yen (approximately $452 million).
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Godzilla Minus Zero (Takashi Yamazaki, 2026)
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