Datos:
Weekend Box Office: THE LITTLE MERMAID Swims to $95M, #5 Memorial Day Weekend Opening All Time
Disney’s live-action remake debuted with $95.5M for the three-day opening, falling short of joining the club of $100M openers.
Compared to other notable Disney remakes and reimaginings, it opened below some films it was expected to match or beat, including Alice in Wonderland and The Jungle Book:
-7% below 2016’s The Jungle Book ($103.2M)
-17% below 2010’s Alice in Wonderland ($116.1M)
-45% below 2017’s Beauty and the Beast ($174.7M)
-50% below 2019’s The Lion King ($191.7M)
However, it did open +4% above 2019’s Aladdin ($91.5M).
Mermaid also earns the #5 Memorial Day weekend of all time – even though, in the most optimistic scenario, it could have potentially contended for #1. Instead, it falls behind:
2022’s Top Gun: Maverick ($126.7M)
2007’s Pirates of the Caribbean: At World’s End ($114.7M)
2006’s X-Men: The Last Stand ($102.7M)
2008’s Indiana Jones and the Kingdom of the Crystal Skull ($100.1M)
Demographics
Mermaid’s opening weekend audience was an estimated 68% female and 50% ages 25+.
That skews more female than 2017’s Beauty and the Beast (60%), with about the same age range (49% ages 25+).
Mermaid earned an “A” CinemaScore, the same as 2017’s Beauty and the Beast.
Premium formats comprised 38% of the domestic opening weekend:
17% from premium large format (PLF)
13% from 3D
6% from IMAX
2% from motion seating auditoriums
Overseas / global
Mermaid debuted with $68.3M overseas and $163.8M globally. That’s:
-53% behind the global opening of 2017’s Beauty and the Beast ($350.0M)
-20% behind the global opening of 2019’s Aladdin ($207.1M)
In particular, Mermaid opens with a weak $2.5M in China. Compared to the China openings for other Disney remakes or reimaginings, that’s:
-95% below The Lion King ($54.1M)
-94% below The Jungle Book ($48.8M)
-94% below Beauty and the Beast ($44.5M)
-86% below Aladdin ($18.5M)
The top 10 overseas market totals for Mermaid include:
Mexico ($8.5M)
U.K. ($6.3M)
Italy ($4.7M)
Brazil ($4.0M)
Australia ($4.0M)
France ($3.6M)
Spain ($3.6M)
South Korea ($2.8M)
Argentina ($2.5M)
China ($2.5M)