Tema: Taquilla 2013

‘Wolverine’ Howls For $21M Friday And Will Whimper For Weakening $56M Weekend

SATURDAY 7:15 AM, 2ND UPDATE: Such a relief to only have one major new release Friday while I’m on vacation. Hugh Jackman. The Wolverine. ‘A-’ CinemaScore. No fresh competition. What more is there to say? Twentieth Century Fox couldn’t go wrong with this weekend’s #1 successful pairing. Or could it? Fox today says this 6th X-Men installment opened in 3,924 theaters (3,063 in 3D) with $21.0M Friday, not the $23M the studio projected after that strong $4M from Thursday late shows beginning at 10 PM. Fox then throughout Friday began downsizing The Wolverine weekend from $65M to $61M. ”It’s an odd one because off the late shows Thursday and probably into mid-day yesterday we thought we were headed to $65M or thereabouts – and it just kept slipping downward as the day wore on into the evening,” a Fox exec explains to me. But rival majors last night estimated an even lower $53M-$56M - and they were right: “Softer than many people thought it might be as the last Wolverine film opened to $85.1M,” as a rival exec said last night. This new pic instead of sizzling is fizzling as the domestic weekend plays out. Though it’s a shame to see Jackman’s version of the Marvel Wolverine played out. (Hugh obviously loves the role a lot.) A Fox exec tells me this morning: “We didn’t expect this either. But there have been times before when audience fatigue sets in. We’ll see how this weekend ultimately shakes out as Hugh is a very compelling box office draw, and international is performing quite well. So we will have an excellent global story to tell tomorrow.”
Fox has breathing room for this tentpole because it claims The Wolverine‘s cost is under $120M after Australian tax credits even though pic is set in modern-day Japan. And studio has a $32.3M partnership campaign and $11.3M above-the-line media advertising with 11 national partners including DirecTV, Adidas, Audi, Coors Light, Movietickets.com, Red Robin, Amazon, Kroger/Sprite, Aaron Bros., Visa. Internationally, The Wolverine is expected to kill – i.e. do very very well - in the 101 countries day and date where it’s opening (126 countries overall on about 13,000 screens) including all major markets except Japan and China.
Big question I have is whether it confused audiences to have X-Men reboots releasing alongside standalone Wolverine pics. In 2009, X-Men Origins: Wolverine did well even though it leaked online and wasn’t liked. It only received 38% positive reviews on Rotten Tomatoes vs 68% for this new one directed by James Mangold, scripted by credited screenwriters Mark Bomback and Scott Frank, and produced by Lauren Shuler Donner, Hutch Parker, and Jackman’s ex-partner John Palermo. But the 2009 pic opened the first week of summer while this installment is releasing in the crowded 2013 midsummer where in the past 5 weeks no live-action movie has opened over $45M.
In other domestic box office news, Sony/Happy Madison’s The Grown-Ups passed the $100M mark and Universal/Illumination Entertainment’s Despicable Me 2 marked $300M. Total moviegoing is around $160M, up a nice +28% from last year when The Dark Knight Rises held as #1. Fuller analysis later.


Here’s the Top Ten on Friday:
1. The Wolverine 3D (20th Century Fox) NEW [Runs 3,924] PG13
Friday $20.5M, Weekend $55.0M
2. The Conjuring (New Line/Warner Bros) Week 2 [Runs 3,022] R
Friday $7.3M (-57%), Weekend $24.3M, Cume $86.0M
3. Despicable Me 2 3D (Illumination/Universal) Week 4 [Runs 3,476] PG
Friday $4.8M, Weekend $16.0M, Cume $306.3M
4. Turbo 3D (DreamWorks Animation/Fox) Week 2 [Runs 3,809]
Friday $4.0M (-39%), Weekend $13.1M, Cume $55.5M
5. Grown Ups 2 (Columbia/Sony) Week 3 [Runs 3,258] PG13
Friday $3.6M, Weekend $11.4M, Cume $101.5M
6. Red 2 (Summit/Lionsgate) Week 2 [Runs 3,016] PG13
Friday $2.7M (-57%), Weekend $8.7M, Cume $34.4M
7. Pacific Rim 3D (Legendary/Warner Bros) Week 3 [Runs 2,602] PG13
Friday $2.2M, Weekend $7.3M, Cume $83.8M
8. The Heat (Twentieth Century Fox) Week 5 [Runs 2,384] R
Friday $2.0M, Weekend $6.8M, Cume $141.1M
9. R.I.P.D. 3D (Universal) Week 2 [Runs 2,850] PG13
Friday $1.8M (-62%), Weekend $5.8M, Cume $24.2M
10. Fruitvale Station (Weinstein) Week 3 [Runs 1,064] R
Friday $1.4M, Weekend $4.1M, Cume $5.8M

Los 21 millones de The Wolverine suponen el resultado más bajo de toda la franquicia, ligeramente por debajo de X-Men:First Class y muy por debajo de Origins, que hizo unos 34 creo recordar. El finde debe caer en los 53-54 millones y el total en 120-135. Es un resultado a primera vista decepcionante, caer por debajo de First Class no lo esperaba nadie y 125 millones es un total bastante pobre para una película de Marvel. Lo bueno? El presupuesto es de sólo 120 millones, menor que las últimas dos pelis, y el mercado internacional le dará los clásicos 200 millones que suele recaudar la saga.

Yo espero 120/220/340. Un resultado sólido. Eso sí, el año que viene Days of Future Past tiene todas las papeletas para desbancar a The Last Stand como reina de la franquicia y superará sus 450 millones.

La verdad es que no entiendo a la taquilla, la peli es la mar de entretenida. En fin... Veremos el resultado final.

Pues yo en este caso si entiendo a la taquilla, la primera de Lobezno Origenes fue mala de cojones, y que quieres, que la gente vaya corriendo a ver la segunda de Lobezno????

Iron Man 3 ha sido un fiasco para la mayoría de espectadores.............. crees tu que Iron Man 4 tendrá mas taquilla que la 3???, yo desde luego no iria a verla el primer fin de semana, esperaría y me pensaría mucho el ir a verla. estoy cansado de los chistes facilones de Tony Stark................ ojala cambien de actor y las tonterías para la 4ª

Si es grande como esa 3 no me importará. Aunque bueno, allá cada cual. Actualmente, hay que mirar bien lo que se va a ver, que el horno no está para bollos aka que no hay pasta para gastar como antes.

Si no llega a existir la peli de Los Vengadores,IM3 habría recaudado menos dinero que IM2,porque poca gente debe de guardar buen recuerdo de la floja segunda peli.
Lo de Wolverine era previsible tras el poco amor que recibió Origins,y de ahí la bajada de presupuesto y el buscar una historia más intimista.

Fast & Furious 6 se ha estrenado este fin de semana en China,el ultimo pais donde faltaba estrenarse,con 24 millones de $ y ya ha superado los 500 millones internacionales,se ha colocado en 741 millones mundiales,sencillamente espectacular tal como estaba la saga despues de la 3ª

ESTIMADOS USA FIN DE SEMANA 26-28 JULIO

1.The Wolverine $55,000,000
$55,000,000
2.The Conjuring $22,130,000
$83,867,000
3.Despicable Me 2 $16,024,000
$306,413,000 $76
4.Turbo $13,325,000
$55,768,000
5.Grown Ups 2 $11,500,000
$101,664,000
6.Red 2 $9,400,000
$35,074,000
7.Pacific Rim $7,540,000
$84,026,000
8.The Heat $6,850,000
$141,245,000
9.R.I.P.D. $5,857,000
$24,352,000
10.Fruitvale Station $4,657,000
$6,339,000
11.The Way, Way Back $3,300,000
$8,931,000
12.World War Z $2,760,000
$192,620,000
13.Monsters University $2,733,000
$255,345,000
14.The Lone Ranger $1,638,000
$85,275,000
15.The To-Do List $1,535,000
$1,535,000

Fast 6 va camino de los 550 en el extranjero y un total de 790. Brutal.

Viernes:

TD	YD	Title (Click to View)	Studio	Daily Gross	% +/- YD / LW		Theaters / Avg		Gross To-Date	Day
1	1	The Hunger Games: Catching Fire	LGF	$7,700,000	+162%	-76%	4,163	$1,850	$317,365,000	15
2	2	Frozen (2013)	BV	$6,815,000	+265%	-75%	3,742	$1,821	$109,452,000	15
3	-	Out of the Furnace	Rela.	$1,880,000	+14,806%	-	2,101	$895	$1,907,000	3
4	3	Thor: The Dark World	BV	$1,292,000	+154%	-71%	3,074	$420	$190,192,000	29
5	5	Delivery Man	BV	$1,158,000	+193%	-58%	2,905	$399	$22,183,000	15
6	4	Homefront	ORF	$1,000,000	+110%	-62%	2,570	$389	$12,900,000	10
7	8	The Best Man Holiday	Uni.	$789,000	+156%	-77%	1,577	$500	$65,355,000	22
8	6	The Book Thief	Fox	$755,000	+118%	-60%	1,316	$574	$10,130,000	29
9	7	Philomena	Wein.	$625,000	+101%	-53%	835	$749	$6,598,000	15
10	12	Gravity	WB	$330,000	+139%	-69%	900	$367	$250,605,000	64

Frozen puede con Los Juegos del Hambre 2:

Fin de Semana en USA

TW	LW	Title (click to view)	Studio	Weekend Gross	% Change	Theater Count /Change		Average	Total Gross	Budget*	Week #
1	2	Frozen (2013)	BV	$31,641,000	-53.0%	3,742	-	$8,456	$134,278,000	$150	3
2	1	The Hunger Games: Catching Fire	LGF	$27,000,000	-63.6%	4,163	-	$6,486	$336,665,000	$130	3
3	N	Out of the Furnace	Rela.	$5,300,000	-	2,101	-	$2,523	$5,327,000	$22	1
4	3	Thor: The Dark World	BV	$4,740,000	-57.2%	3,074	-212	$1,542	$193,640,000	$170	5
5	6	Delivery Man	BV	$3,775,000	-44.8%	2,905	-131	$1,299	$24,799,000	$26	3
6	5	Homefront	ORF	$3,384,000	-51.1%	2,570	-	$1,317	$15,284,000	$22	2
7	7	The Book Thief	Fox	$2,700,000	-44.5%	1,316	+82	$2,052	$12,075,000	-	5
8	4	The Best Man Holiday	Uni.	$2,673,000	-67.3%	1,577	-140	$1,695	$67,239,000	$17	4
9	8	Philomena	Wein.	$2,282,000	-37.9%	835	-	$2,733	$8,255,000	-	3
10	12	Dallas Buyers Club	Focus	$1,459,000	-42.0%	734	+38	$1,988	$12,411,000	-	6

TOP 10 TAQUILLA MUNDIAL 2013

1.Iron Man 3 $1,215.4
2.Despicable Me 2 $918.6
3.Fast & Furious 6 $788.7
4.Monsters University $743.5
5.The Hunger Games: Catching Fire $673.4
6.Man of Steel $662.8
7.Gravity $631.5
8.Thor: The Dark World $610.3
9.The Croods $587.2
10.World War Z $540.0