Respuesta: Taquilla 2011
What A Friday Brawl! ‘Moneyball’ Wins #1, ‘Lion King 3D’ #2, ‘Dolphin Tale’ #3, ‘Abduction’ #4, Killer Elite’ #5
By
NIKKI FINKE | Friday September 23, 2011 @ 11:09pm
FRIDAY 11 PM, 2ND UPDATE: Finally, I have some clarity following Rentrak hiccups during the day and early evening. Not to mention every studio’s confusion over the ordering of the Top 5 because of fierce fights going on at the North American box office throughout today. And, geez, I’m supposed to be on vacation:
1. My sources say Sony’s newcomer
Moneyball has been rising as the night goes on for maybe the best baseball-themed opening ever. It’s definitely No. 1 Friday with approximately $6.8M from 2,993 theaters. (As a Sony exec told me, “$6 million would be great. $7 million amazing. $8 million would be a triumph.”) With a healthy adult bump tomorrow, it’s looking at a $20M weekend. That solid number helps keep Brad Pitt’s star wattage shining and his awards chances climbing because of this well-reviewed male-centric sports movie. Audiences really liked this pic: it received all A’s — male, female, young, old — from CinemaScore.
2. Even Disney is surprised that its
Lion King 3D is in 2nd place tonight from 2,330 theaters which sold mostly higher priced tickets. But rival studios tell me it got a boost today from the rain back East for a $6.1M Friday, or an excellent holding -31% from its opening a week ago. With the normal kiddie matinee bump, that’s a $20M weekend as well. This re-release’s projected is $60M by Monday. Here’s my question: why is it that in all the promotional hype I’ve been sent by the studio about this pic, no one at Disney is thanking Jeffrey Katzenberg for micro-managing the original? C’mon, Mouse House, give credit where credit is due. Even if Jeffrey is a big pain in everyone’s ass.
3. Not far behind is Alcon Entertainment’s
Dolphin Tale in 3,507 theaters. Distributor Warner Bros said it opened with $5M today but rival studios think the Friday number is closer to $5.5M. Alcon thinks that, unless its maimed mammalloses to
Moneyball by more than a mil today, that the heartstrings-pulling pic should jump 60% on Saturday because of the family film bump and hit $24M and win the weekend. Hmm. Remember, it’s also playing in the most theaters. And, for weeks, it was tracking strong. According to the CinemaScores, parents and kids in the audience are giving it an A+.
4. Lionsgate’s
Abduction in 3,118 theaters may end up around $4.2M Friday and what could be mid-teens but also just $11M for the weekend depending on how front-loaded it becomes. (That’s what happened to Zac Efron in
Charlie St Cloud.) Then again, I’ve learned that Taylor Lautner’s $36M-budget action thriller was outspent
4-to-1 in marketing dollars by both Sony and Warner Bros leading up to this weekend. Shame on Lionsgate’s Jon Feltheimer for tying everyone’s hands even after powerless Alli Shearmur pleaded. So anyone who claimed this
Twilight kid couldn’t open an envelope is wrong: there are major stars who still would be thrilled with that outcome, especially in as
rotten a reviewed movie as this one. Audiences didn’t think it was as bad as critics, giving it a B- CinemaScore. Too bad Lionsgate can’t seem to make a decent movie or market one anymore.
5. Remains to be seen if
Abduction can edge out
Killer Elite which may be $10M for the weekend from 2,986 theaters. Open Road Films is expressing optimism that its pic will likely go up on Saturday after its $3.5M debut today.
Here’s the rest of the Top 10 (Full analysis coming)
6.
Contagion (Participant/Warner Bros) Week 3 [3,136 Theaters]
Friday $2.8M, Estimated Weekend $9M, Estimated Cume $57.5M
7.
Drive (FilmDistrict) Week 2 [2,904 Theaters]
Friday $2M (-50%), Estimated Weekend $6M, Estimated Cume $21.6M
8.
The Help (Participant/DreamWorks/Disney] Week 7 [2,695 Theaters]
Friday $1.3M, Estimated Weekend $4.5M, Estimated cume $154.5M
9.
I Don’t Know How She Does It (Weinstein Co) Week 2 [2,490 Theaters]
Friday $700K (-55%), Estimated weekend $2M, Estimated Cume $8M
10.
Straw Dogs (Sony) Week 2 [2,408 Theaters]
Friday $600K (-62%), Estimated Weekend $1.8M, Estimated Cume $8.5M