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Y parece que otros 100 millones en publicidad.
Exacto.

https://variety.com/2021/film/news/s...235037074/amp/

Párrafo 3 del artículo:

The persistent uphill battle that faces the film industry was illuminated last weekend with the release of “The Suicide Squad.” The R-rated comic book adaptation had all the makings of a box office hit: stellar reviews, charismatic super-villains and the cinematic anomaly of Sylvester Stallone as a digitized shark. However, the Warner Bros. movie fell short of expectations, earning $26.5 million in its first three days of release in North America. “The Suicide Squad” generated another $35 million internationally, taking its overall tally to $72.2 million. Those figures, while not entirely unexpected considering the ongoing pandemic, are disappointing because the studio spent a massive $185 million to produce the film, and at least $100 million more on promotional efforts, in the hopes of steering its DC property in a direction that’s both critically and commercially viable.